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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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‘Reject all cookies’: new Google button makes privacy easier after €150m fine
PMW – Google creating a ‘Reject All’ cookie option signals a move towards consent that will have huge ramifications – the ad tech industry must adapt now.
Will you trade data with me?
New Digital Age – As an industry, we are so busy fretting over user identifiers that we forget to pause and appreciate the changes and opportunities through the eyes of the consumer. So how do we simplify the value exchange for consumers and empower them to make informed choices about their personal data?
Clean Rooms 101 with Joe Root
IAB UK – WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this IAB UK podcast, Permutive’s CEO Joe Root reveals all.
‘Identity isn’t dead’ but it’s changing for the better
The Drum – Many marketers have been pinning their hopes on universal ID solutions able to track specific users across the internet. But is this technology viable with big tech privacy enforcement becoming more stringent?
How Bauer is disrupting the way its media is bought and sold
WNiP – As the era of third-party data ends, Bauer Media is changing the way its media is sold.
How publishers’ first-party data is reshaping advertising
SODP – As the industry shifts to a new way of buying and selling media, this article provides the steps that publishers can take to harness their most powerful asset — first-party audience data.
Why privacy fuels possibilities for publishers
DCN – The time is ripe for publishers and advertisers to embrace privacy as an opportunity to fuel new possibilities.
The drive to first-party data
Adweek – Just about every publisher and advertiser is on some kind of first-party data journey. But this journey can be complicated. So, let us be your guide and show you how it’s done.
Podcast: Reimagining data privacy
In conversation: Joe Root, co-founder and CEO of Permutive and Entrepreneur First’s co-founder and CEO, Matt Clifford.
Why publishers and advertisers benefit from a privacy-first advertising ecosystem
State of Digital Publishing – We need an advertising ecosystem that protects user privacy while protecting revenue. But, how do we go about delivering this?
Permutive Appoints Mark Pearlstein as Chief Revenue Officer to Manage Global Revenue
ExchangeWire – Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct connection between publishers and advertisers as the era of third-party data comes to an end.
Publishers prove the value of their first-party data to US agency leaders
New Digital Age – First-party data has been hailed by many as the answer to the industry’s issues around identity and privacy so we asked some publishers to prove it.
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