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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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Permutive named one of 10 European startups building trustworthy adtech
EU Startups – How innovation in ad tech can be used for good and how it can be harnessed in a way that connects brands and consumers when they need and wants it – and so without exploiting or being creepy.
WTF are the ID-based vs. model-based approaches to data clean rooms?
Digiday – Watch this secret sauce-themed clean rooms explainer by Digiday’s Tim Peterson, featuring our VP Client Development Lauren Tiley, Essence Global’s Therran Oliphant, and Publicis Media’s Jess Simpson.
User privacy and revenue are directly linked for publishers
DCN – The evolution to more responsible marketing practices — where data is secure by design — is primed to benefit publishers.
Permutive teams up with PubMatic to solve adtech addressability crisis
Permutive is partnering with supply-side platform PubMatic to make first-party publisher data more accessible to advertisers – the partnership will help solve for 70% of non-addressable audience.
Why “reject all” doesn’t mean you can’t serve advertising
Last week with my Co-founder, Tim, I took the tough decision to reduce the size of our team by 12%, to ensure the strength of the business through an economic downturn. We are losing amazing people through this, not because of anything they’ve done but because of decisions made under my leadership. As CEO, I’m…
Brands need to accept responsibility for keeping consumer data safe
AdExchanger – When publishers are already seeing opt-out rates of up to 55% due to Chrome’s implementation of a “reject all” cookies option in Europe, does it matter if Google ever deprecates the third-party cookie? Our CRO, Mark Pearlstein calls on brands in his latest column in The Sell Sider.
Advertisers and publishers must work together to restore consumer trust
The Media Leader – Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue for advertisers and publishers.
ReedPop launches new Engage data platform
Built in partnership with Permutive, Engage will enable advertisers to reach customers across both ReedPop’s leading websites and physical events.
Content and context make premium publishers’ audiences addressable
DCN – Read this piece by our Product Marketing Manager, Aarti Suri, on why consumers are already opting out of advertising more than ever and how publishers can still make those audiences available for advertising.
75% of US & UK consumers uncomfortable buying from brands with poor data ethics
ExchangeWire – A new survey by The Harris Poll, conducted on behalf of Permutive and consisting of over 3,000 US- and UK-based adults, shows that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.
How SHE Media extends the use of first-party data to eCommerce and branded content
What’s New in Publishing – SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and build its community of publishers.
Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web
Advertising Week – Isabella Jenkins, Agency Partner at Permutive, on why advertising strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.
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