Turn insights into outcomes

70% of your consumers are now ‘invisible’ to your adtech stack

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Data in advertising: How can publishers retain user trust?

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Husna Grimes of Permutive appointed to IAPP Women Leading Advisory Board

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

First-party data is coming to town

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Respect for consumers is the answer to varying data privacy laws

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Privacy & Identity: Predictions for 2023

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Publisher-advertiser collaboration will be key to consumer trust

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How can advertisers use first-party data to reach the invisible 70%?

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Consumer privacy is vital to long-term EU-US data partnerships

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Announcing our partnership with OpenX

Restoring consumer trust through closer advertiser and publisher collaboration

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How Publisher Cohorts can create opportunities for proactive publishers

SODP – Privacy has to be paramount for any advertiser that doesn’t want to risk its business. This is where seller defined audiences (SDAs) and publishers’ standard cohorts come into play.