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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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The future of the internet is about more than third-party cookies
WARC – The internet is changing – as the next era of the internet arrives, it shouldn’t carry the problems of the past forward with it.
Advertisers, publishers, and consumers have a role to play in data ethics
AW360 – There’s still a long way to go before the advertising ecosystem takes data ethics and privacy seriously.
Cookie-free world? Build a first-party data strategy
Quirks – As we move closer to a new cookie-free world, advertisers must consider building first-party data strategies.
How brands can take control in the age of the data reset
The Drum – In this fireside chat with The Drum, Permutive’s head of advertising strategy, Elizabeth Brennan, explains why privacy is disrupting digital advertising and how to overcome data challenges.
How advertisers can unlock the power of first-party data
The Drum – The third-party data that advertisers rely on for targeting and insights are disappearing; they need to test first-party data today.
Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
In this special ‘Conversations’ episode of Media Voices, Insider Inc, Future plc and Permutive explore the ‘Great Privacy Reset’.
Why we need to focus on data ethics in advertising
SODP – As advertisers evaluate future media buying strategies, they should put data ethics and consumer preferences at the forefront.
Building a privacy-first infrastructure for digital advertising
DCN – As privacy disrupts the way digital advertising has operated for years, there are seismic shifts happening in the ecosystem.
The Future of Digital Advertising
ExchangeWire – Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and first-party data.
Publishers step up to prove the power the of their first-party data to advertisers
NDA – As we move towards a world without third-party cookies, publishers are in a prime position to prove to advertisers why their first-party data is the future of digital advertising.
Why seasonal targeting requires publishers’ insight
AW360 – Behavioural insights will help marketers thrive this holiday season as shoppers stay online.
The common pitfalls surrounding first-party data
SODP – Shifting an organisation’s focus to first-party data can be a fundamental change to any business – addressing these common pitfalls could be the key to success.
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