Turn insights into outcomes
The Digital Bash
Die Chrome-Ankündigung und der Untergang des Third-Party-Cookies In Deutschland sind wir schon viel früher durch Firefox in den Genuss gekommen. Theoretisch sind wir dem Problem daher voraus, nur haben wir es bis jetzt passiv betrachtet, weil “es ging ja noch”. Das hat nicht geholfen. Die Chrome-Ansage war deshalb so laut, weil Chrome weltweit den größten…
Make Possible Online Summit – London Edition Highlights
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive. The message, they said, was in a world now more uncertain than ever, change had never been more needed. And that change had…
How browsers are adapting their technology to prevent fingerprinting
As discussed in the article, ‘Why fingerprinting is unlikely to succeed‘, all three leading browsers, including Chrome, have stated that they will actively stop any fingerprinting activities. This article describes the different methodologies that each browser has in place to protect users and, ultimately, stop users from being tracked without their knowledge. Apple Safari makes…
Why fingerprinting is unlikely to succeed
Safari and Firefox blocked third-party cookies and Google announced that it will do the same for Chrome before the end of 2021. This creates a challenge for ad tech vendors and advertisers who rely on these cookies for audience targeting, frequency capping and attribution. As a result, vendors are looking for workarounds to maintain their…
How agencies and publishers can build stronger relationships
In conversation with Justin Sous, VP and Head of Optimization & Innovation at Kepler Group On April 2nd, Permutive’s US-based customers were joined by Justin Sous, VP and Head of Optimization & Innovation at Kepler Group. Kepler provides advanced digital and database services to Fortune 500 clients. Its core services revolve around helping clients use…
The State of the Publisher Industry – March 2020
On the 26th March we hosted our first “virtual” publisher breakfast of the year for our EMEA customers. The inaugural session in a series where we aim to get the publishing industry to collaborate, learn and also hear from the agencies and advertisers that make up our ecosystem. Breakout sessions We asked all…
First-party data, scale and trust – the agency viewpoint
In conversation with Dave Carpenter, Head of Digital at Goodstuff Communications 2020 has been a year like no other for the advertising industry, a month ago all we could talk about was Google’s announcement to stop third-party cookies. News that shook the digital advertising industry. Since then we have been faced with a global pandemic…
The opportunity for publishers in 2020
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead: Privacy, trust and…
TraderTalk TV: Edge Computing v Cloud Computing
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, Lead Solutions Architect at Permutive, to discuss edge computing and how it compares to cloud computing technologies.
The MadTech Podcast: Programmatic Advertising and Identity
This edition of ExchangeWire’s MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder and CEO of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first…
Let’s celebrate the decline of the third-party cookie
First published on DCN InContext. The “death” of the third-party cookie is a popular narrative shaping the advertising industry today. But while the usual story is one of doom and gloom for publishers the reality is altogether more positive. This is a headline we should celebrate. Consider this: For more than a decade, third-party providers…
What publishers can do about ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
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