Turn insights into outcomes
Announcing our strategic partnership with Neustar
Permutive today announced a partnership with Neustar Inc., a TransUnion company, to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the…
Why privacy is an influential force within the advertising ecosystem
Joanna Duffy, Product Marketing Manager at Permutive, shares top privacy themes for 2022 and beyond. What do you see as critical for advertisers, agencies and publishers to consider and plan for when it comes to privacy? Expectations around privacy aren’t going away– not from increasingly privacy-literate consumers, not from the businesses exploring ways to insulate…
What publishers need to setup a first-party data test
Testing is an integral part of building out a first-party audience strategy. As a publisher, it allows you to prove the value of your cohorts, shows advertisers that first-party data performs, and provides an opportunity to refine your data strategy. Whether you are answering RFPs that require first-party data audiences or testing third- versus first-party…
Why first-party data solves mobile privacy challenges for app publishers
Snap, Facebook, Twitter and YouTube are set to lose nearly $10bn in revenue due to Apple’s App Tracking Transparency (ATT) framework, which requires app owners to ask for explicit consent from users to track them across apps and websites. Without this consent app owners will have limited user data to effectively determine their intent and…
How Ranker uses cohorts to connect advertisers with valued audiences
Publishers are building on the direct relationship with their readers, using privacy-safe first-party data for audience insights. Los-Angeles based publisher Ranker is no exception. The worldwide leader in fan-powered rankings, Ranker’s platform is based on preference correlations from over a billion votes on its lists covering film, TV, music, sports, and more. To talk about…
How privacy is rewriting the rules of adtech
As privacy disrupts the status quo, we’re seeing a transfer of power in digital advertising towards first-party data owners. This is creating a massive opportunity for publishers, advertisers and beyond. At Web Summit, Joe Root, CEO and co-founder at Permutive, spoke about the dramatic impact that privacy is having on the advertising ecosystem and why…
In conversation with The Independent: First-party data, cohorts, and cleanrooms
Publishers have a wealth of first-party data and unrivalled insights into their audiences. As advertisers shift their focus in the wake of deprecating third-party cookies, publishers need to be ready with a strategy that offers a unique, sustainable and privacy-safe alternative. In a fireside chat at the Digiday Publishing Strategies event, Jo Holdaway, Chief Data…
Strategy, privacy and collaboration: Making the case for first-party data
As we move to a more privacy-focused world, the notion of centralised data using third-party cookies will soon be disbanded – indeed, third-party cookies are already blocked on browsers like Safari and Firefox. Publishers now have an opportunity to ensure that their first-party data is the new media currency in digital advertising. But, what is…
Embracing a new era of programmatic
How can you create a winning data strategy that enables effective personalised messaging in a cookieless world? This was the core question posed at the Programmatic Pioneers Summit in a virtual fireside chat. Permutive’s Aurélien Dubot, Senior Director of Product Marketing sat on a panel alongside Roxanne Harley, Director Client Strategy at Azerion UK; Magda…
Three things we learned about creating effective first-party data strategies
Publisher and advertiser first-party data is a valuable asset, and vital for the next generation of privacy-safe advertising. As the media currency shifts from third-party cookies to first-party data, it’s essential to start from a solid foundation. At ExchangeWire’s ATS London, we joined a panel of experts to debate privacy-safe approaches to first-party data management…
Brandweek: Leveraging first-party data in the age of privacy
The third-party data that advertisers use for targeting and insights are being phased out as privacy impacts digital advertising. This means the way data is used in advertising will change fundamentally and first-party will become the new gold standard. In a keynote session at Brandweek, I shared insights into how brands can leverage and access…
Announcing our $75M Series C funding led by SoftBank
Today we’re delighted to announce that Permutive has raised $75m Series C funding led by SoftBank Vision Fund 2, with previous investors EQT Ventures, Octopus Ventures, and ACE & Company also participating. It’s a massive milestone for the company, made possible by the people at Permutive and the trust and confidence of our customers. Our…
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