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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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The Future of Digital Advertising
ExchangeWire – Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and first-party data.
Publishers step up to prove the power the of their first-party data to advertisers
NDA – As we move towards a world without third-party cookies, publishers are in a prime position to prove to advertisers why their first-party data is the future of digital advertising.
Why seasonal targeting requires publishers’ insight
AW360 – Behavioural insights will help marketers thrive this holiday season as shoppers stay online.
The common pitfalls surrounding first-party data
SODP – Shifting an organisation’s focus to first-party data can be a fundamental change to any business – addressing these common pitfalls could be the key to success.
Why advertisers should switch to first-party data now
Ad Age – There’s no need to wait for the cookies to crumble before devising a better alternative to third-party data.
Livingly Media on making the shift to first-party data
FIPP – At the FIPP D2C Summit, Lauren Kroll, Customer Success Manager for Permutive, spoke to Jonathan Penn, SVP Revenue for Livingly Media, about how the women’s lifestyle brand was making the shift to first-party data.
First-party data heralds a new dawn for advertiser relationships with publishers
New Digital Age – The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
Boots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world
New Digital Age – As advertisers realise the value of publishers’ first-party, they’re also seeing a need to collect their own first-party data as an alternative to relying on third-party cookies.
Seven common pitfalls digital publishers face when shifting their focus to first-party data
AOP – Publishers don’t need a like-for-like replacement for third-party cookies; instead, it’s an opportunity for digital publishers to reassert their authority and control as the owners of a treasure trove of first-party audience data. But what could that future look like?
The ethical use of consumer data
New Digital Age – Aphrodite Brinsmead, Senior Product Marketing Manager at Permutive, discusses the ethical use of consumer data, the way this is shared across the ecosystem and how organisations should take more responsibility for how they handle consumer information.
Identity in a post-cookie world
New Digital Age – Even with third-party cookies still around, the thinking around the industry has already completely changed when it comes to data privacy and identity. Find out why in this panel session with representatives from Google Ads, Mantis, ID5, and Permutive.
Advertisers are proactively requesting publishers’ first-party data
WNiP – While Google has pushed back the timeline for Chrome’s depreciation of third-party cookies, the push for cookieless solutions continues.
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