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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
Learn moreCohorts and Consented Data for a Post-Cookie Future
ExchangeWire – Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.
Stress, confusion and tears amid search for data clean room answers
Digiday – Data clean rooms vary greatly in technical design, target use cases and applications, and source data inputs. Read our product marketing director, Alexandra Bannerman’s take on the clean room boom and why privacy needs to be end to end.
Leaked document revealing Facebook data flaws
MediaShotz – What the recent Meta breach shows is that despite being closed ecosystems, walled gardens aren’t immune from the impact of privacy regulation.
‘Reject all cookies’: new Google button makes privacy easier after €150m fine
PMW – Google creating a ‘Reject All’ cookie option signals a move towards consent that will have huge ramifications – the ad tech industry must adapt now.
Will you trade data with me?
New Digital Age – As an industry, we are so busy fretting over user identifiers that we forget to pause and appreciate the changes and opportunities through the eyes of the consumer. So how do we simplify the value exchange for consumers and empower them to make informed choices about their personal data?
Clean Rooms 101 with Joe Root
IAB UK – WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this IAB UK podcast, Permutive’s CEO Joe Root reveals all.
‘Identity isn’t dead’ but it’s changing for the better
The Drum – Many marketers have been pinning their hopes on universal ID solutions able to track specific users across the internet. But is this technology viable with big tech privacy enforcement becoming more stringent?
How Bauer is disrupting the way its media is bought and sold
WNiP – As the era of third-party data ends, Bauer Media is changing the way its media is sold.
Announcing our strategic partnership with Neustar
Permutive today announced a partnership with Neustar Inc., a TransUnion company, to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the…
How publishers’ first-party data is reshaping advertising
SODP – As the industry shifts to a new way of buying and selling media, this article provides the steps that publishers can take to harness their most powerful asset — first-party audience data.
Why privacy fuels possibilities for publishers
DCN – The time is ripe for publishers and advertisers to embrace privacy as an opportunity to fuel new possibilities.
The drive to first-party data
Adweek – Just about every publisher and advertiser is on some kind of first-party data journey. But this journey can be complicated. So, let us be your guide and show you how it’s done.
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