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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Why “reject all” doesn’t mean you can’t serve advertising
Last week with my Co-founder, Tim, I took the tough decision to reduce the size of our team by 12%, to ensure the strength of the business through an economic downturn. We are losing amazing people through this, not because of anything they’ve done but because of decisions made under my leadership. As CEO, I’m…
The opt-out consumer: The impact of user consent on advertising
A panel session with experts from Forrester, AOP, The Independent and the ICO on the impact of the opt-out consumer. Consent practices are evolving. Privacy regulators and big tech are giving people the choice to hit “reject all” on cookies, driving the emergence of the opt-out consumer. This exclusive virtual session explores the challenges associated…
Brands need to accept responsibility for keeping consumer data safe
AdExchanger – When publishers are already seeing opt-out rates of up to 55% due to Chrome’s implementation of a “reject all” cookies option in Europe, does it matter if Google ever deprecates the third-party cookie? Our CRO, Mark Pearlstein calls on brands in his latest column in The Sell Sider.
Advertisers and publishers must work together to restore consumer trust
The Media Leader – Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue for advertisers and publishers.
ReedPop launches new Engage data platform
Built in partnership with Permutive, Engage will enable advertisers to reach customers across both ReedPop’s leading websites and physical events.
Trusted Media Brands: How publishers can use data to close more deals
Explore the tactics used by Trusted Media Brands to win more advertiser deals in this webinar. In a privacy-first world, publishers are challenged with reaching scale ethically, and advertisers are realizing the limits of their data. Advertisers are looking to publishers to tell them better audience stories, and this requires advanced tactics. We took part…
Content and context make premium publishers’ audiences addressable
DCN – Read this piece by our Product Marketing Manager, Aarti Suri, on why consumers are already opting out of advertising more than ever and how publishers can still make those audiences available for advertising.
75% of US & UK consumers uncomfortable buying from brands with poor data ethics
ExchangeWire – A new survey by The Harris Poll, conducted on behalf of Permutive and consisting of over 3,000 US- and UK-based adults, shows that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.
How SHE Media extends the use of first-party data to eCommerce and branded content
What’s New in Publishing – SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and build its community of publishers.
Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web
Advertising Week – Isabella Jenkins, Agency Partner at Permutive, on why advertising strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.
Podcast: IAB UK Stay Engaged – It’s a match!
The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative.
How Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data.
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