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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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How Hello! increased brand consideration by 15%
How Hello! increased brand consideration by over 15% and brand awareness by 129% through their first-party data strategy.
How SHE Media increased first-party audience scale by 8x using Permutive
Find out how SHE Media has seen scale increased significantly across segments on its owned and operated sites.
How Insider Inc. unlocked the value of its first-party data
Find out how Insider unlocked the value of its first-party data and quadrupled display revenue.
Dennis Publishing
Find out how Dennis Publishing generated a 10x ROI and doubled their audience-targeted revenue by using Permutive.
Entrepreneur Media
Discover how Entrepreneur Media drove 1,094% ROI in two months by unlocking scale and revenue via first-party data.
LADbible
Learn how LADbible generated a 234% ROI within four months using their own first-party data with Permutive.
The Stylist Group
Read how The Stylist Group doubled its advertising yield and increased it targetable inventory from 45% to 100%.
Immediate Media Co.
Learn how Immediate Media increased data-driven ad revenue 135% using their differentiated first-party data.
Permutive named one of 10 European startups building trustworthy adtech
EU Startups – How innovation in ad tech can be used for good and how it can be harnessed in a way that connects brands and consumers when they need and wants it – and so without exploiting or being creepy.
WTF are the ID-based vs. model-based approaches to data clean rooms?
Digiday – Watch this secret sauce-themed clean rooms explainer by Digiday’s Tim Peterson, featuring our VP Client Development Lauren Tiley, Essence Global’s Therran Oliphant, and Publicis Media’s Jess Simpson.
User privacy and revenue are directly linked for publishers
DCN – The evolution to more responsible marketing practices — where data is secure by design — is primed to benefit publishers.
Permutive teams up with PubMatic to solve adtech addressability crisis
Permutive is partnering with supply-side platform PubMatic to make first-party publisher data more accessible to advertisers – the partnership will help solve for 70% of non-addressable audience.
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