Turn insights into outcomes

First-party data is coming to town

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Respect for consumers is the answer to varying data privacy laws

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Privacy & Identity: Predictions for 2023

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Publisher-advertiser collaboration will be key to consumer trust

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How publishers are maximising addressability and growing revenue

Tune into our on-demand webinar with Beeler.Tech to find out how to reach the opt-out user responsibly. Regulators and platforms are providing users with the choice of whether their data can or can’t be used by digital advertising. And when given that choice, users are opting out. Tune into our on-demand webinar, ‘Hidden audiences: How…

Four things we learned about user opt-out and ad serving

Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by…

How can advertisers use first-party data to reach the invisible 70%?

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Consumer privacy is vital to long-term EU-US data partnerships

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Announcing our partnership with OpenX

Restoring consumer trust through closer advertiser and publisher collaboration

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How Publisher Cohorts can create opportunities for proactive publishers

SODP – Privacy has to be paramount for any advertiser that doesn’t want to risk its business. This is where seller defined audiences (SDAs) and publishers’ standard cohorts come into play.

Ranker sees 4X revenue increase by partnering with Permutive

How Ranker created 1,000+ cohorts for in-session targeting across all browsers, resulting in 4X revenue.