Turn insights into outcomes

How Penske Media achieved 100% addressability with first-party data

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How PMC developed a data strategy that would enable it to monetise 100% of its audience.

How PMC developed a data strategy that would enable it to monetise 100% of its audience.

How media companies can protect addressability

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Reclaiming reach in the open web

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Announcing our collaboration with Xandr to restore reachability

Three steps to becoming a modern media company

The CTV ad ecosystem is ripe for innovation regarding audiences and targeting; here are three considerations for becoming a modern media company.

How PMC drives value for advertisers with first-party data

Watch AdMonsters in conversation with PMC and Permutive on why campaigns using first-party data perform better.

How brands are tackling decreasing consumer trust in advertising

This study conducted by Permutive and AdExchanger analyzes how top brands and advertisers are navigating a digital advertising industry that is being turned on its head by both platform-level changes and regulations that seek to protect consumers’ data and their privacy online. The analysis is based on a survey of leading marketing and advertising executives…

70% of your consumers are now ‘invisible’ to your adtech stack

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Data in advertising: How can publishers retain user trust?

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Husna Grimes of Permutive appointed to IAPP Women Leading Advisory Board

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

First-party data is coming to town

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.