Turn insights into outcomes
The future of adtech is about consent, not cookies
AdExchanger – A regulatory wave will force ad tech to evolve into a responsible ecosystem, where tracking and enforcing user consent at a granular data level will be a requirement.
Publishers hold a strong hand for the future of advertising; now they must play it wisely
DCN – Publishers have long had the benefit of their close, trust-based relationship with consumers; if well-managed and wisely leveraged, this gives them a data advantage in the evolving ecosystem.
Identity crisis: first-party data and beyond
Highlights from a roundtable discussion on the future of identity within digital advertising, where the conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions in the marketplace.
Why user consent and first-party data are vital to the future of advertising
ExchangeWire: Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline.
Identity matters: is the marketing industry ready for life without cookies?
New Digital Age recently gathered a crop of industry experts to discuss the latest developments in the ‘identity’ conversation and their own strategies for post-cookie success – here are the insights.
The Top Women in Media and Ad Tech Awards 2022 honorees announced
AdMonsters & AdExchanger – Katie Millington, our Head of NA Media & Publisher Sales honoured in the Top Women in Media and Ad Tech Awards – see the full list.
Cohorts and Consented Data for a Post-Cookie Future
ExchangeWire – Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.
Stress, confusion and tears amid search for data clean room answers
Digiday – Data clean rooms vary greatly in technical design, target use cases and applications, and source data inputs. Read our product marketing director, Alexandra Bannerman’s take on the clean room boom and why privacy needs to be end to end.
Leaked document revealing Facebook data flaws
MediaShotz – What the recent Meta breach shows is that despite being closed ecosystems, walled gardens aren’t immune from the impact of privacy regulation.
‘Reject all cookies’: new Google button makes privacy easier after €150m fine
PMW – Google creating a ‘Reject All’ cookie option signals a move towards consent that will have huge ramifications – the ad tech industry must adapt now.
Will you trade data with me?
New Digital Age – As an industry, we are so busy fretting over user identifiers that we forget to pause and appreciate the changes and opportunities through the eyes of the consumer. So how do we simplify the value exchange for consumers and empower them to make informed choices about their personal data?
Clean Rooms 101 with Joe Root
IAB UK – WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this IAB UK podcast, Permutive’s CEO Joe Root reveals all.
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