Turn insights into outcomes

First-party data is coming to town

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Respect for consumers is the answer to varying data privacy laws

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Privacy & Identity: Predictions for 2023

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Publisher-advertiser collaboration will be key to consumer trust

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How can advertisers use first-party data to reach the invisible 70%?

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Consumer privacy is vital to long-term EU-US data partnerships

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Announcing our partnership with OpenX

Restoring consumer trust through closer advertiser and publisher collaboration

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How Publisher Cohorts can create opportunities for proactive publishers

SODP – Privacy has to be paramount for any advertiser that doesn’t want to risk its business. This is where seller defined audiences (SDAs) and publishers’ standard cohorts come into play.

Permutive named one of 10 European startups building trustworthy adtech

EU Startups – How innovation in ad tech can be used for good and how it can be harnessed in a way that connects brands and consumers when they need and wants it – and so without exploiting or being creepy.

WTF are the ID-based vs. model-based approaches to data clean rooms?

Digiday – Watch this secret sauce-themed clean rooms explainer by Digiday’s Tim Peterson, featuring our VP Client Development Lauren Tiley, Essence Global’s Therran Oliphant, and Publicis Media’s Jess Simpson.

User privacy and revenue are directly linked for publishers

DCN – The evolution to more responsible marketing practices — where data is secure by design — is primed to benefit publishers.