Turn insights into outcomes

Gumtree is seeing positive results from using first-party data in direct deals

Short-term pain for long-term gain is a business cliche. But it’s not wrong, as online classifieds site Gumtree’s direct ads business shows.

MarTech Interview with Joanna Duffy, Permutive’s Product Marketing Manager

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Explainer: What are Standard Cohorts?

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Defining the role of data clean rooms

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

TelevisaUnivision’s post-cookie targeting shows promise for seller-defined audiences

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How Penske Media achieved 100% addressability with first-party data

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

How media companies can protect addressability

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Reclaiming reach in the open web

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Announcing our collaboration with Xandr to restore reachability

70% of your consumers are now ‘invisible’ to your adtech stack

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Data in advertising: How can publishers retain user trust?

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

Husna Grimes of Permutive appointed to IAPP Women Leading Advisory Board

Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.