Turn insights into outcomes
Publishers’ first-party data has a positive impact on brand metrics
What’s New in Publishing – First-party data delivers 65% higher brand uplift for the Guardian; this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future of measurement in a world without third-party cookies.
Webinar: How publishers can reclaim their rightful place in the advertising contract
During our global customer summit, featured guest, Joanna O’Connell, VP, Principal Analyst at Forrester Research, detailed the practices that got the digital advertising industry to where it is today and offered insight into a future where continued data deprecation will shift the power towards publishers.
In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data
AdExchanger – While some scramble to protect the status quo, publishers are working hard to carve out their places in this new ecosystem.
It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem
Advertising Week 360 – The digital advertising industry has been operating at the expense of user privacy for too long.
First-Party Data Offers Brands and Publishers a Compelling Consumer Snapshot
Ad Age – Why first-party data provides an incredibly rich and insightful view into a customer’s world.
The race is on for publishers and brands to leverage first-party data
Digital Content Next – Within the oncoming threats to data-driven marketing, there are opportunities for publishers and brands who have access to first-party data.
Consumer Trust is the Future of Digital Advertising
State of Digital Publishing – To prevent further damage to consumer trust, and avoid churn, taking privacy and consumer data preferences seriously isn’t an option, it’s a necessity.
Publishers view end of the cookie as an opportunity to work with brands
Campaign US – A study released by Forrester and ad tech platform Permutive found that 70% of brands are concerned that consumers will decline data sharing consent.
Digital ad targeting will return to its roots amid cookie demise
Marketing Dive – The future holds many new challenges for advertisers and publishers, and benefits too.
Livingly Media is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out
Adweek – Livingly Media has saved clients money on third-party data costs and improved scale and performance of campaigns.
Attribution will be challenging — but not impossible — in a cookieless world
Marketing Dive – Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives
IDFA: Replacing Identifiers is a Short-Term Fix for the Privacy-First World
State of Digital Publishing – Firefox and Google show similar dedication to preventing tracking, there’s now an expiration date on any identifier that facilitates it.
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