Turn insights into outcomes
How brands can take control in the age of the data reset
The Drum – In this fireside chat with The Drum, Permutive’s head of advertising strategy, Elizabeth Brennan, explains why privacy is disrupting digital advertising and how to overcome data challenges.
How advertisers can unlock the power of first-party data
The Drum – The third-party data that advertisers rely on for targeting and insights are disappearing; they need to test first-party data today.
Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
In this special ‘Conversations’ episode of Media Voices, Insider Inc, Future plc and Permutive explore the ‘Great Privacy Reset’.
Why we need to focus on data ethics in advertising
SODP – As advertisers evaluate future media buying strategies, they should put data ethics and consumer preferences at the forefront.
Building a privacy-first infrastructure for digital advertising
DCN – As privacy disrupts the way digital advertising has operated for years, there are seismic shifts happening in the ecosystem.
The Future of Digital Advertising
ExchangeWire – Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and first-party data.
Publishers step up to prove the power the of their first-party data to advertisers
NDA – As we move towards a world without third-party cookies, publishers are in a prime position to prove to advertisers why their first-party data is the future of digital advertising.
Why seasonal targeting requires publishers’ insight
AW360 – Behavioural insights will help marketers thrive this holiday season as shoppers stay online.
The common pitfalls surrounding first-party data
SODP – Shifting an organisation’s focus to first-party data can be a fundamental change to any business – addressing these common pitfalls could be the key to success.
Why advertisers should switch to first-party data now
Ad Age – There’s no need to wait for the cookies to crumble before devising a better alternative to third-party data.
Livingly Media on making the shift to first-party data
FIPP – At the FIPP D2C Summit, Lauren Kroll, Customer Success Manager for Permutive, spoke to Jonathan Penn, SVP Revenue for Livingly Media, about how the women’s lifestyle brand was making the shift to first-party data.
First-party data heralds a new dawn for advertiser relationships with publishers
New Digital Age – The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
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