Turn insights into outcomes
How publishers leverage first-party data to drive direct advertising sales and improve campaign performance
Meet the hosts Chloe Grutchfield GM, Publishers, Permutive Kate Barry Chief Revenue Officer, Mumsnet Victoria Trevillion Head of AdTech, Gumtree Gumtree and Mumsnet discuss solving for declining addressability and users opting out to drive revenue and performance. Join this session as publishers discuss the most significant forces to hit advertisers, including declining addressability and users…
How The Independent is building audiences and driving revenue
Meet the hosts Morika Georgieva Director, Customer Success & Technical Services at Permutive Alistair Smith Head of Commercial Data & Insight, The Independent Watch this webinar as The Independent share insights from their transformative shift to being a first-party data-only publisher. Developing a robust direct-sold first-party data strategy is paramount for publishers looking to establish…
How PMC drives value for advertisers with first-party data
Watch AdMonsters in conversation with PMC and Permutive on why campaigns using first-party data perform better.
How publishers are maximising addressability and growing revenue
Tune into our on-demand webinar with Beeler.Tech to find out how to reach the opt-out user responsibly. Regulators and platforms are providing users with the choice of whether their data can or can’t be used by digital advertising. And when given that choice, users are opting out. Tune into our on-demand webinar, ‘Hidden audiences: How…
The opt-out consumer: The impact of user consent on advertising
A panel session with experts from Forrester, AOP, The Independent and the ICO on the impact of the opt-out consumer. Consent practices are evolving. Privacy regulators and big tech are giving people the choice to hit “reject all” on cookies, driving the emergence of the opt-out consumer. This exclusive virtual session explores the challenges associated…
Trusted Media Brands: How publishers can use data to close more deals
Explore the tactics used by Trusted Media Brands to win more advertiser deals in this webinar. In a privacy-first world, publishers are challenged with reaching scale ethically, and advertisers are realizing the limits of their data. Advertisers are looking to publishers to tell them better audience stories, and this requires advanced tactics. We took part…
The opt-out consumer: why responsible advertising matters
Watch our on-demand webinar for a discussion and Q&A with Forrester on the future of responsible advertising. Protecting consumer privacy is no longer negotiable. But neither is delivering great outcomes from advertising. How can we create an industry that builds consumer trust, protects user privacy, and avoids a ‘reject all’ to the advertising industry? Watch…
BurdaForward und Permutive erforschen die Zukunft der Privatsphäre
BurdaForward and Permutive discuss the role of first-party data and clean rooms in a post-cookie world. German Language. Begleiten Sie uns in eine Welt mit mehr Daten, aber weniger Informationen. Wir zeigen auf welchen Mehrwert First-Party-Daten sowie Clean Rooms haben und welche Rolle Identifier in einer Post-Cookie-Welt einnehmen.
Unlocking the Hidden Web and Delivering Data-Driven Revenue
BuzzFeed and Permutive discuss how they are tackling the challenge of the hidden web. In this on-demand webinar, Josh Peters, Director, Data Partnerships & MMM at BuzzFeed and Ethan Kim, VP Americas at Permutive, discuss how they are tackling the challenge of the hidden web and to unlock significant scale and data driven-revenue. In the…
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