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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Publisher transformation: Next-gen data providers for audience targeting
This article focuses on three types of modelling that publishers and brands are exploring to scale data and increase audience reach.
In conversation with Chloe Grutchfield, VP of Products at Permutive
Ratecard Days #23
How to grow deal revenue with insights to extend brand reach
This article focuses on Permutive’s new product, Prospecting, which accelerates publishers’ direct deal pipeline.
How first-party data is helping The Independent build better audiences for advertisers
With addressability on the open web down as low as 30% and only set to get worse when third-party cookies disappear, an increasing number of publishers are moving toward first-party data-only strategies to enable advertisers to reach audiences and, in turn, drive revenue growth. In a Digiday webinar, sponsored by Permutive, The Independent’s Alistair Smith,…
Permutive successfully completes the SOC 2 and SOC 3 audits
We’re thrilled to share that we have successfully completed the SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards. But what do these reports mean for us and our customers? In this blog post, we’ll explain what…
Four steps to checking your addressability
Publishers have the power to identify and solve addressability issues, starting with checking their own addressability. Here’s a step-by-step guide.
Three steps to becoming a modern media company
The CTV ad ecosystem is ripe for innovation regarding audiences and targeting; here are three considerations for becoming a modern media company.
Four things we learned about user opt-out and ad serving
Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by…
Announcing our strategic partnership with Neustar
Permutive today announced a partnership with Neustar Inc., a TransUnion company, to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the…
Why privacy is an influential force within the advertising ecosystem
Joanna Duffy, Product Marketing Manager at Permutive, shares top privacy themes for 2022 and beyond. What do you see as critical for advertisers, agencies and publishers to consider and plan for when it comes to privacy? Expectations around privacy aren’t going away– not from increasingly privacy-literate consumers, not from the businesses exploring ways to insulate…
What publishers need to setup a first-party data test
Testing is an integral part of building out a first-party audience strategy. As a publisher, it allows you to prove the value of your cohorts, shows advertisers that first-party data performs, and provides an opportunity to refine your data strategy. Whether you are answering RFPs that require first-party data audiences or testing third- versus first-party…
Why first-party data solves mobile privacy challenges for app publishers
Snap, Facebook, Twitter and YouTube are set to lose nearly $10bn in revenue due to Apple’s App Tracking Transparency (ATT) framework, which requires app owners to ask for explicit consent from users to track them across apps and websites. Without this consent app owners will have limited user data to effectively determine their intent and…
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