The opt-out consumer: The impact of user consent on advertising
Past events & webinars The opt-out consumer: The impact of user consent on advertising A panel session with experts from Forrester, AOP, The Independent and the ICO on the impact of the opt-out consumer. Consent practices are evolving. Privacy regulators and big tech are giving people the choice to hit “reject all” on cookies, driving…
Read MoreBrands need to accept responsibility for keeping consumer data safe
AdExchanger – When publishers are already seeing opt-out rates of up to 55% due to Chrome’s implementation of a “reject all” cookies option in Europe, does it matter if Google ever deprecates the third-party cookie? Our CRO, Mark Pearlstein calls on brands in his latest column in The Sell Sider.
Read MoreTrusted Media Brands: How publishers can use data to close more deals
Past events & webinars Trusted Media Brands: How publishers can use data to close more deals Explore the tactics used by Trusted Media Brands to win more advertiser deals in this webinar. In a privacy-first world, publishers are challenged with reaching scale ethically, and advertisers are realizing the limits of their data. Advertisers are looking…
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