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Videos

How Hearst is using the Permutive Audience Activation Platform to power a data-driven revolution in targeting

By Robbert Van Der Pluijm | November 12, 2024

In this exclusive video, Mike Nuzzo, Head of Data at Hearst, unveils how Aura leverages Permutive’s Audience Activation Platform to unlock billions of monthly data points from Hearst’s 25 premium brands.

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Unlocking first-party data success: Matthew Rance on Immediate’s journey with Permutive

By Robbert Van Der Pluijm | October 8, 2024

We invited Matthew Rance, Head of Commercial Data & Analytics at Immediate, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his outlook for the future of advertising.

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Bauer Media on utilising first-party data through Permutive’s Audience Activation Platform

By Robbert Van Der Pluijm | October 2, 2024

We invited Kieran Lewis, Head of Commercial Product & Data at Bauer Media, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his advice for the future of advertising.

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