Videos
Curation Reimagined: The new revenue channel, powered by Publisher Signals
Videos Curation Reimagined: The new revenue channel, powered by Publisher Signals In this session, Chloe Grutchfield, VP of Product at Permutive, reveals how publisher signals transform the programmatic landscape, offering unprecedented opportunities for maximising yield. Attendees will discover how these powerful signals outperform legacy solutions by providing superior scalability, performance, and ease of integration across…
Read MoreMaximising yield with publisher signals: Interview with the New York Post
Videos Maximising yield with publisher signals: Interview with the New York Post In this insightful session, Chao Liao, Commercial Strategy & Revenue Operations Lead at Permutive, and Amanda Gomez, SVP of Revenue Operations at the New York Post, share actionable strategies for leveraging publisher signals to unlock greater value in premium programmatic advertising. Enjoying this…
Read MoreThe power of publisher signals: The buy-side perspective
Videos The power of publisher signals: The buy-side perspective As third-party signal loss and privacy regulations reshaped the advertising landscape, advertisers faced increasing challenges in maintaining measurable campaign results. This panel explores how publisher signals and curated audiences emerged as the new currency within the advertising ecosystem, offering a powerful solution to fill the data…
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