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Advertisers are proactively requesting publishers’ first-party data
WNiP – While Google has pushed back the timeline for Chrome’s depreciation of third-party cookies, the push for cookieless solutions continues.
Read MoreExplainer: What Are Publisher Cohorts?
AdMonsters – First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?
Read MoreWhy the great privacy reset will change advertising forever
Ad Age – A privacy reset is underway that will upend how data is used in digital advertising, and brands shouldn’t wait to take control of their data and their future.
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