Press
Livingly Media on making the shift to first-party data
FIPP – At the FIPP D2C Summit, Lauren Kroll, Customer Success Manager for Permutive, spoke to Jonathan Penn, SVP Revenue for Livingly Media, about how the women’s lifestyle brand was making the shift to first-party data.
Read MoreFirst-party data heralds a new dawn for advertiser relationships with publishers
New Digital Age – The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
Read MoreBoots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world
New Digital Age – As advertisers realise the value of publishers’ first-party, they’re also seeing a need to collect their own first-party data as an alternative to relying on third-party cookies.
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