How Ranker uses cohorts to connect advertisers with valued audiences

By Robbert Van Der Pluijm | December 17, 2021

Publishers are building on the direct relationship with their readers, using privacy-safe first-party data for audience insights. Los-Angeles based publisher Ranker is no exception. The worldwide leader in fan-powered rankings, Ranker’s platform is based on preference correlations from over a billion votes on its lists covering film, TV, music, sports, and more. To talk about…

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How privacy is rewriting the rules of adtech

By Robbert Van Der Pluijm | December 16, 2021

As privacy disrupts the status quo, we’re seeing a transfer of power in digital advertising towards first-party data owners. This is creating a massive opportunity for publishers, advertisers and beyond. At Web Summit, Joe Root, CEO and co-founder at Permutive, spoke about the dramatic impact that privacy is having on the advertising ecosystem and why…

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In conversation with The Independent: First-party data, cohorts, and cleanrooms

By Robbert Van Der Pluijm | December 15, 2021

Publishers have a wealth of first-party data and unrivalled insights into their audiences. As advertisers shift their focus in the wake of deprecating third-party cookies, publishers need to be ready with a strategy that offers a unique, sustainable and privacy-safe alternative.     In a fireside chat at the Digiday Publishing Strategies event, Jo Holdaway, Chief Data…

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