Posts by Robbert Van Der Pluijm
Explainer: What are Publisher Cohorts and how do they differ from Google FLoCs?
Google has confirmed the inevitable, that it will not build any alternate identifiers to track individuals as they browse across the web, and their products will not support any identifiers in the bidstream in future. Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for…
Read MoreIDFA: Replacing Identifiers is a Short-Term Fix for the Privacy-First World
State of Digital Publishing – Firefox and Google show similar dedication to preventing tracking, there’s now an expiration date on any identifier that facilitates it.
Read MoreExit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts
AdExchanger – Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for advertisers.
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