Videos The power of publisher signals: The buy-side perspective As third-party signal loss and privacy regulations reshaped the advertising landscape, advertisers faced increasing challenges in maintaining measurable campaign results. This panel explores how publisher signals and curated audiences emerged as the new currency within the advertising ecosystem, offering a powerful solution to fill the data…

In this interview, Brendan Cleary, Head of Programmatic Sales at The Arena Group, shares how his team navigated key challenges in the programmatic PMP space throughout the year.