Consumer Trust is the Future of Digital Advertising
State of Digital Publishing – To prevent further damage to consumer trust, and avoid churn, taking privacy and consumer data preferences seriously isn’t an option, it’s a necessity.
Read MorePublishers view end of the cookie as an opportunity to work with brands
Campaign US – A study released by Forrester and ad tech platform Permutive found that 70% of brands are concerned that consumers will decline data sharing consent.
Read MoreDigital ad targeting will return to its roots amid cookie demise
Marketing Dive – The future holds many new challenges for advertisers and publishers, and benefits too.
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