Cookie-free world? Build a first-party data strategy
Quirks – As we move closer to a new cookie-free world, advertisers must consider building first-party data strategies.
Read MoreHow brands can take control in the age of the data reset
The Drum – In this fireside chat with The Drum, Permutive’s head of advertising strategy, Elizabeth Brennan, explains why privacy is disrupting digital advertising and how to overcome data challenges.
Read MoreHow advertisers can unlock the power of first-party data
The Drum – The third-party data that advertisers rely on for targeting and insights are disappearing; they need to test first-party data today.
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