User privacy and revenue are directly linked for publishers
DCN – The evolution to more responsible marketing practices — where data is secure by design — is primed to benefit publishers.
Read MoreThe opt-out consumer: The impact of user consent on advertising
Past events & webinars The opt-out consumer: The impact of user consent on advertising A panel session with experts from Forrester, AOP, The Independent and the ICO on the impact of the opt-out consumer. Consent practices are evolving. Privacy regulators and big tech are giving people the choice to hit “reject all” on cookies, driving…
Read MoreBrands need to accept responsibility for keeping consumer data safe
AdExchanger – When publishers are already seeing opt-out rates of up to 55% due to Chrome’s implementation of a “reject all” cookies option in Europe, does it matter if Google ever deprecates the third-party cookie? Our CRO, Mark Pearlstein calls on brands in his latest column in The Sell Sider.
Read More