Restoring consumer trust through closer advertiser and publisher collaboration
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreHow Publisher Cohorts can create opportunities for proactive publishers
SODP – Privacy has to be paramount for any advertiser that doesn’t want to risk its business. This is where seller defined audiences (SDAs) and publishers’ standard cohorts come into play.
Read MoreHow Hello! increased brand consideration by 15%
How Hello! increased brand consideration by over 15% and brand awareness by 129% through their first-party data strategy.
Read More