How Les Echos-Le Parisien Group is Preparing for a World Without Cookies
Les Echos-Le Parisien Group’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline.
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As part of DCN’s Hot Topic series, Joe Root, CEO and Co-founder at Permutive, sat down with David Minkin, SVP of Digital Operations and Client Success at Dow Jones, to talk about how the publisher’s first-party data strategy has evolved.
Read MoreHow ReedPop drove up CTRs by 50% for its core gaming brands
ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients’ content.
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