Boosting ad revenue with first-party signals: Daily Mail Group Ireland’s new strategy for better targeting
Past events & webinars Boosting ad revenue with first-party signals: Daily Mail Group Ireland’s new strategy for better targeting Watch our on-demand webinar on how publisher signals revolutionise ad targeting. Learn from Daily Mail Group Ireland’s success story and unlock the power of your first-party data.
Read MoreReimagining programmatic: Driving open marketplace yield with publisher-driven curation
Past events & webinars Reimagining programmatic: Driving open marketplace yield with publisher-driven curation As signal deprecation drives down eCPMs and limits advertisers’ reach, publishers, advertisers, and agencies are urgently seeking new methods to sustain and enhance programmatic yield. This webinar delves into how curation is transforming digital advertising, enabling publishers to boost inventory value by…
Read MoreCookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.
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