Permutive teams up with PubMatic to solve adtech addressability crisis
Permutive is partnering with supply-side platform PubMatic to make first-party publisher data more accessible to advertisers – the partnership will help solve for 70% of non-addressable audience.
Read MoreReedPop launches new Engage data platform
Built in partnership with Permutive, Engage will enable advertisers to reach customers across both ReedPop’s leading websites and physical events.
Read MorePermutive brings publishers, brands, and adtech together to deliver responsible advertising
Permutive launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly and restore consumer trust.
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