• Guides & whitepapers
  • Direct-sold
  • First-party data

A publisher’s guide to surviving open marketplace collapse

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The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships.

 

Download this guide to learn:

  • How to unlock better returns from advertising 
  • How to look beyond open market revenue and build direct relationships with buyers
  • How to create cleaner supply path