Infinitely scale direct buying with Halo agents
Halo is Permutive’s agentic suite that drives revenue growth by enabling direct buying to scale infinitely across publishers and campaigns, empowering your teams to deliver stronger outcomes.
Fragmentation held the Open Internet back. AI changes that.
Fragmentation has stopped the Open Internet from achieving walled garden performance and scale. AI changes that. The promise of AI is a better ad ecosystem: a world where agents enable direct buying to scale infinitely across publishers and campaigns. That means more native ad formats, powered by sell side signals and optimized with an understanding of context and audience. Halo transforms how teams operate by turning data collaboration into a living, learning system that predicts, automates, and scales into outcomes.
From manual to agentic, AI that works for you.
Built on Permutive’s privacy-safe infrastructure and aligned to the entire campaign lifecycle, Halo doesn’t just analyze your data, it acts on it. It learns from performance, suggests optimizations, and even executes tasks from audience management to outcome reporting, while keeping your first-party data secure and compliant.
Move from manual configuration to proactive automation. Remove the guesswork and focus on results. Accelerate collaboration and deliver continuous optimization with minimal lift.
Ready to meet your agentic advantage?
Let our experts show you how Halo can transform your data strategy with predictive, automated intelligence that scales your outcomes and your impact.