Maximize client outcomes with media buys across a premium publisher network
Agencies today need to drive performance across fragmented media while navigating tighter budgets, identity loss, and mounting pressure for results. Permutive helps you simplify campaign planning, unlock scalable audience targeting, and maximise return on media spend across premium publishers - all with one platform.
Solving today’s toughest data challenges to
drive incremental outcomes in advertising.
Solve fragmentation and inefficiency in audience planning
Today’s digital landscape is fractured - with limited addressability, siloed data, and the pressure to deliver performance at scale. Permutive brings media and data together through a collaborative platform built for transparency and operational efficiency. With direct integrations with 150+ premium publishers and privacy-safe targeting, you can deliver results without workarounds or guesswork.
Get more from
your media investments
Deliver addressable campaigns at scale across premium inventory
With 100% addressability and access to authenticated publisher audiences, Permutive empowers agencies to activate relevant, scalable campaigns without relying on third-party cookies or opaque black-box targeting.
Simplify operations with streamlined planning and buying
Avoid the hassle of juggling data partners, integrations, and trafficking. Permutive combines data and media into a single Deal ID, reducing setup time and enabling faster campaign activation.
Collaborate directly with premium publishers
Connect directly with trusted media owners to build audience strategies using rich, real-time data - all while maintaining control and transparency.
Drive measurable client outcomes
From increased reach to improved performance, Permutive helps agencies prove value with campaign analytics that align to business goals, not just impressions.
Agencies are already seeing
results with Permutive
“Permutive’s curated audiences saw more measurable impressions, achieving the highest in IAS’s Quality Attention categories, specifically in ‘visibility’ and ‘situation’, versus the cookied audiences.”
Matthew Rance
Theo Reisz-Gerv,
Senior Programmatic Client Manager at dentsu
Built for agency teams
solving client challenges
Data Management Platform
Empower teams to build custom audiences from rich publisher signals - without relying on third-party cookies or only IDs. The Permutive DMP enables real-time segmentation, consistent reach, and data activation for premium media.
Data Clean Room
Bring clients’ first-party data into a privacy-safe environment where it can be matched with publisher audiences - unlocking better planning, smarter targeting, and shared insights.
Curation
Combine media and data into pre-packaged, privacy-safe audiences delivered through a single Deal ID. With curated audience deals, agencies save time, scale faster, and get better results for clients.
Trusted by media teams across the globe
"Great, versatile tool that actually does what it is supposed to do"
Brian l.
Digital Revenue Operations Director at Bauer Media Group
"Top notch customer service, white glove treatment"
Marin K.
Vice President, Revenue Operations
Small-Business (50 or fewer emp.)
"Permutive is a must have tool for digital publisher to build and grow audience segments profitably"
Pradeep M.
Senior Director - Audience Analytics
Enterprise (> 1000 emp.)
FAQs
Permutive combines media and data in one platform, giving agencies a single destination to plan, target, and activate addressable audiences at scale - without identity workarounds or operational burden.