Why “reject all” doesn’t mean you can’t serve advertising
Last week with my Co-founder, Tim, I took the tough decision to reduce the size of our team by 12%, to ensure the strength of the business through an economic downturn. We are losing amazing people through this, not because of anything they’ve done but because of decisions made under my leadership. As CEO, I’m…
Read MoreHow Ranker uses cohorts to connect advertisers with valued audiences
Publishers are building on the direct relationship with their readers, using privacy-safe first-party data for audience insights. Los-Angeles based publisher Ranker is no exception. The worldwide leader in fan-powered rankings, Ranker’s platform is based on preference correlations from over a billion votes on its lists covering film, TV, music, sports, and more. To talk about…
Read MoreWebinar: How publishers can reclaim their rightful place in the advertising contract
During our global customer summit, featured guest, Joanna O’Connell, VP, Principal Analyst at Forrester Research, detailed the practices that got the digital advertising industry to where it is today and offered insight into a future where continued data deprecation will shift the power towards publishers.
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