Why privacy is an influential force within the advertising ecosystem
Joanna Duffy, Product Marketing Manager at Permutive, shares top privacy themes for 2022 and beyond. What do you see as critical for advertisers, agencies and publishers to consider and plan for when it comes to privacy? Expectations around privacy aren’t going away– not from increasingly privacy-literate consumers, not from the businesses exploring ways to insulate…
Read MoreWhat publishers need to setup a first-party data test
Testing is an integral part of building out a first-party audience strategy. As a publisher, it allows you to prove the value of your cohorts, shows advertisers that first-party data performs, and provides an opportunity to refine your data strategy. Whether you are answering RFPs that require first-party data audiences or testing third- versus first-party…
Read MoreWhy first-party data solves mobile privacy challenges for app publishers
Snap, Facebook, Twitter and YouTube are set to lose nearly $10bn in revenue due to Apple’s App Tracking Transparency (ATT) framework, which requires app owners to ask for explicit consent from users to track them across apps and websites. Without this consent app owners will have limited user data to effectively determine their intent and…
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