Posts by Robbert Van Der Pluijm
Strategy, privacy and collaboration: Making the case for first-party data
As we move to a more privacy-focused world, the notion of centralised data using third-party cookies will soon be disbanded – indeed, third-party cookies are already blocked on browsers like Safari and Firefox. Publishers now have an opportunity to ensure that their first-party data is the new media currency in digital advertising. But, what is…
Read MoreCookie-free world? Build a first-party data strategy
Quirks – As we move closer to a new cookie-free world, advertisers must consider building first-party data strategies.
Read MoreHow brands can take control in the age of the data reset
The Drum – In this fireside chat with The Drum, Permutive’s head of advertising strategy, Elizabeth Brennan, explains why privacy is disrupting digital advertising and how to overcome data challenges.
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