Posts by Robbert Van Der Pluijm
How privacy is rewriting the rules of adtech
As privacy disrupts the status quo, we’re seeing a transfer of power in digital advertising towards first-party data owners. This is creating a massive opportunity for publishers, advertisers and beyond. At Web Summit, Joe Root, CEO and co-founder at Permutive, spoke about the dramatic impact that privacy is having on the advertising ecosystem and why…
Read MoreIn conversation with The Independent: First-party data, cohorts, and cleanrooms
Publishers have a wealth of first-party data and unrivalled insights into their audiences. As advertisers shift their focus in the wake of deprecating third-party cookies, publishers need to be ready with a strategy that offers a unique, sustainable and privacy-safe alternative. In a fireside chat at the Digiday Publishing Strategies event, Jo Holdaway, Chief Data…
Read MoreBurdaForward und Permutive erforschen die Zukunft der Privatsphäre
Past events & webinars BurdaForward und Permutive erforschen die Zukunft der Privatsphäre BurdaForward and Permutive discuss the role of first-party data and clean rooms in a post-cookie world. German Language. Begleiten Sie uns in eine Welt mit mehr Daten, aber weniger Informationen. Wir zeigen auf welchen Mehrwert First-Party-Daten sowie Clean Rooms haben und welche Rolle…
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