Posts by Robbert Van Der Pluijm
Announcing our strategic partnership with Neustar
Permutive today announced a partnership with Neustar Inc., a TransUnion company, to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the…
Read MoreHow publishers’ first-party data is reshaping advertising
SODP – As the industry shifts to a new way of buying and selling media, this article provides the steps that publishers can take to harness their most powerful asset — first-party audience data.
Read MoreWhy privacy fuels possibilities for publishers
DCN – The time is ripe for publishers and advertisers to embrace privacy as an opportunity to fuel new possibilities.
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