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Posts by Robbert Van Der Pluijm

Clean Rooms 101 with Joe Root

By Robbert Van Der Pluijm | April 13, 2022

IAB UK – WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this IAB UK podcast, Permutive’s CEO Joe Root reveals all.

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‘Identity isn’t dead’ but it’s changing for the better

By Robbert Van Der Pluijm | April 5, 2022

The Drum – Many marketers have been pinning their hopes on universal ID solutions able to track specific users across the internet. But is this technology viable with big tech privacy enforcement becoming more stringent?

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How Bauer is disrupting the way its media is bought and sold

By Robbert Van Der Pluijm | April 4, 2022

WNiP – As the era of third-party data ends, Bauer Media is changing the way its media is sold.

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