Posts by Robbert Van Der Pluijm
The drive to first-party data
Adweek – Just about every publisher and advertiser is on some kind of first-party data journey. But this journey can be complicated. So, let us be your guide and show you how it’s done.
Read MoreA new era of first-party data
Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.
Read MoreWhy privacy is an influential force within the advertising ecosystem
Joanna Duffy, Product Marketing Manager at Permutive, shares top privacy themes for 2022 and beyond. What do you see as critical for advertisers, agencies and publishers to consider and plan for when it comes to privacy? Expectations around privacy aren’t going away– not from increasingly privacy-literate consumers, not from the businesses exploring ways to insulate…
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