Posts by Robbert Van Der Pluijm
Publishers hold a strong hand for the future of advertising; now they must play it wisely
DCN – Publishers have long had the benefit of their close, trust-based relationship with consumers; if well-managed and wisely leveraged, this gives them a data advantage in the evolving ecosystem.
Read MoreThe future of digital advertising in a privacy-first world
Guides & whitepapersAdvertisers The future of digital advertising in a privacy-first world Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. Why? Because 78% of consumers across generations believe that companies are responsible for protecting their data and 79% of people are concerned about the way their data…
Read MorePodcast: The pivot to privacy
I’m heading back to Miami today after a couple weeks away. Big thanks to the PPA and DLD for inviting me to speak at their events.
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