Posts by Robbert Van Der Pluijm
Identity crisis: first-party data and beyond
Highlights from a roundtable discussion on the future of identity within digital advertising, where the conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions in the marketplace.
Read MoreWhy user consent and first-party data are vital to the future of advertising
ExchangeWire: Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline.
Read MoreIdentity matters: is the marketing industry ready for life without cookies?
New Digital Age recently gathered a crop of industry experts to discuss the latest developments in the ‘identity’ conversation and their own strategies for post-cookie success – here are the insights.
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