Posts by Robbert Van Der Pluijm
Permutive brings publishers, brands, and adtech together to deliver responsible advertising
Permutive launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly and restore consumer trust.
Read MoreThe future of adtech is about consent, not cookies
AdExchanger – A regulatory wave will force ad tech to evolve into a responsible ecosystem, where tracking and enforcing user consent at a granular data level will be a requirement.
Read MoreThe opt-out consumer: why responsible advertising matters
Past events & webinars The opt-out consumer: why responsible advertising matters Watch our on-demand webinar for a discussion and Q&A with Forrester on the future of responsible advertising. Protecting consumer privacy is no longer negotiable. But neither is delivering great outcomes from advertising. How can we create an industry that builds consumer trust, protects user…
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