How PMC drives value for advertisers with first-party data

Join AdMonsters’ Content Director, Lynne d Johnson, in conversation with Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive to discover more about making the most of your first-party data, why campaigns using first-party data perform better, and how to uncover revenue insights to power more strategic partnerships with buyers.

In this webinar, you’ll learn:

– How to use first-party data to uncover unique insights about advertisers’ target audiences and win more RFPs
– How to use first-party data to increase reach and audience engagement to drive more revenue
– How to leverage campaign insights to optimize campaigns to bring in incremental revenue and renewed business