How The Independent is building audiences and driving revenue

Developing a robust direct-sold first-party data strategy is paramount for publishers looking to establish a sustainable advertising business. For publishers that make the right moves and transform their data approaches effectively, this is an opportunity to expand offerings and increase revenue. 

By watching this event, you will gain insight into the role of first-party data in the sales process, campaign optimization, and hear real-world examples that highlight the direct impact of leveraging data on revenue growth and audience engagement.

This knowledge-sharing session includes a conversation with Permutive and The Independent. Learn about the future of first-party data, emerging trends, and the opportunities that lie ahead for publishers.