Three steps to becoming a modern media company

February 02, 2023 1 min read

Kelsea Longanacre

Senior Product Marketing Manager at Permutive

The CTV ad ecosystem is ripe for innovation regarding audiences and targeting; here are three considerations for becoming a modern media company.

Recent posts

Announcements

AdExchanger ↗

Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform
Blog

7 min read

Publisher transformation: Next-gen data providers for audience targeting
Press

PMW ↗

Publisher direct deals: boosting sales revenue streams
Press

MediaShotz ↗

ReedPop Engage, powered by Permutive, sees +50% rise in CTRs
Events

1 min read

In conversation with Chloe Grutchfield, VP of Products at Permutive
Blog

2 min read

How to grow deal revenue with insights to extend brand reach
Press

What's New in Publishing ↗

How Gumtree is using first party data to replace cookies
Press

Advertising Week ↗

As the open marketplace fails, advertisers are turning to publishers to reach audiences
Announcements

1 min read

Permutive picks up two wins at the Digiday Technology Awards