Permutive: Driving Revenue With Publisher Data – A Conversation With News UK
September 24, 20202 min read
Aarti Suri, Senior Customer Success Manager at Permutive
Michelle Myers, Chief Revenue Officer at Wright’s Media caught up with the team at News UK to find out how they’re driving revenue with publisher data.
On this panel, Michelle is joined by Dan Gilbert, Director of Data at News UK; Bedir Aydemir, Head of Audience and Data at News UK and Aarti Suri, Senior Customer Success Manager at Permutive to explore the business impact of the demise of third-party cookies and how both publishers and advertisers are pivoting towards publisher first-party data.